Capital favors the B2B market Hardware takes advantage of "Internet+" to set sail

From the financing direction in recent years and the news reports of major media, it can be seen that the two hottests of O2O and B2B are constantly active in the market. When the opinion of whether the O2O model is a bubble is raging, the B2B market has silently entered into investment. lock up. With the concentrated advantages of B2B and O2O two hotspots, the hardware and electromechanical industry has also attracted capital to stop. In December last year, China South City and JD.com jointly developed the B2B trading platform-China South City Hardware Mall. Feng Xinghang, vice chairman of China South City, revealed at the performance meeting that the new trading platform will be officially launched in the fourth quarter of this year. A major event in the hardware circle is worthy of attention from inside and outside the industry.

As an industrial product as well as a civilian industrial product, the hardware and electromechanical industry products are closely related to national industry and people’s livelihood. The rapid economic development drives the development of the hardware industry. In particular, the hand tool products have a growing market share in family life. The necessity of hardware integration into "Internet +". "Internet+" is a new type of Internet including mobile Internet, cloud computing, big data, and Internet of Things. In recent years, almost all forums in the hardware industry will take "Internet +" as the theme or important topic. The entanglement between the Internet and the industry is getting deeper and deeper, from the marketing side to the production side, and then more deeply to the transformation of thinking mode. .

The distance between hardware and "Internet+" is very far and very close

The hardware industry with traditional genes has its particularities. Embracing the Internet + is obviously not as easy as expected. This is not a simple addition. In the industry market research, it is found that many hardware wholesalers and retailers still have a little understanding of the concept of "Internet +". At this time, if traditional hardware companies want to get a share of the "Internet +" tide, it is very important to find a company with Internet genes, resources, and a high-quality team to cooperate. The upcoming China South City Hardware Mall provides convenient and efficient one-stop services for hardware purchasers. The mall introduces a large number of hardware brand manufacturers and first-level agents of international hardware brands, and Tencent has invested 1.5 billion Hong Kong dollars in the brand of South China City. Endorsement, Ping An Bank is a reliable custodian of transaction funds, JD Cloud's powerful cloud technology is escorted, and professional team operation checks, timely tracking of orders, making online transactions more reliable and safe, and a large number of loyal purchases The support and trust of the family. The hardware industry should embrace the Internet deeply and welcome the arrival of the Internet with an open attitude. The distance between the hardware industry and Internet+ is very far and very close.

In the "Internet +" era, industrial integration has become an inevitable economic development. When traditional industries are facing difficulties, the arrival of "Internet +" is undoubtedly a good medicine to help the hardware industry's economic transformation and upgrading. How can traditional hardware companies take advantage of the "Internet +" to create a new ecology and choose an e-commerce platform that suits them? One is to choose an influential platform, and the other is to choose a professional e-commerce platform.